Hanover Dental invited Hinge Design to develop a new branding solution and spotlight their state of the art practice.
Brand Identity / Print Collateral / Website / Signage / Uniforms / Art Direction
At Hanover Dental, the focus is on the total wellness of each individual. Dr. Luke Singh challenged us to create an identity that communicated his commitment to patient care and deservedly gave its brand visual distinction.
We developed a striking landscape in bright colors against a clean, typographic mark to evoke community and expertise. The community where the practice is where the prairie sky starts its transition to the forested Canadian Shield. The landscape icon is visible across all branding elements, from the logo and collateral to the website and uniforms.
Control 500 and Control 250 are new products on the market for the agriculture industry in Manitoba. Hinge Design was challenged to create a striking branding experience
Brand Identity / Print Collateral / Display Booth / Packaging / Uniforms / Art Direction
Hinge Design developed a brand that is both striking and versatile. AgWell Marketing, the parent client, is producing a variety of products that will have the same 'control' branding but vary slightly in concentration. Hinge Design in turn created an system of solutions that accommodates new products and is easily applied to a variety of collateral.
Envy Paint and Design engaged Hinge Design's services to develop a new website solution for their growing brand. Hinge saw this as an opportunity to evaluate their current visual identity; while doing so we updated their brand colour palette and established new brand standards.
Brand Identity / Print Collateral / Website / Signage / Art Direction
With minor tweaks to the colour palette and typography we took Envy's original branding and updated it to bring it in line with their current identity standards. To complete the aesthetic we added a simple sophisticated typeface to their typographic family (Warnock Pro Italic, and Meta). The addition of Warnock creates a balance and allows flexibility and consistency. While the graphic design came relatively quickly, the long-term challenges revolved around interface design, specifically the updatability from the perspective of the client. We worked with Envy to make sure they have all the skills on hand to keep their content marketing current and their clients informed.