Hanover Dental invited Hinge Design to develop a new branding solution and spotlight their state of the art practice.
Services
Brand Identity / Print Collateral / Website / Signage / Uniforms / Art Direction
Location
Steinbach, Manitoba
Solution
At Hanover Dental, the focus is on the total wellness of each individual. Dr. Luke Singh challenged us to create an identity that communicated his commitment to patient care and deservedly gave its brand visual distinction.
We developed a striking landscape in bright colors against a clean, typographic mark to evoke community and expertise. The community where the practice is where the prairie sky starts its transition to the forested Canadian Shield. The landscape icon is visible across all branding elements, from the logo and collateral to the website and uniforms.
